Within a year, Apple's value surged by about 73% to $515.5 billion. Microsoft Corporation occupied the rating's second line; its brand value equaled $340 billion, having risen by 78 %. Google kept third place and its brand value is estimated at $333 billion.
According to the Kantar BrandZ ranking, Apple has held onto its position as the world's most valuable brand for three continuous years. It rose by 15% over the year and is now worth one trillion dollars.
The top five most valuable brands also include Amazon, worth $305 billion, and TikTok, worth $82 billion.
What's interesting is that the company that showed the most significant increase in growth was Nvidia, up 19 positions from the last ranking, occupying tenth place with a value of $44.5 billion—an increase of 163%.
Apple's brand value is now more than $500 billion. Indeed, in 2024, Apple made history by being the world's most valuable brand, valued at approximately $1 trillion. This is up dramatically and the first time any brand has crossed that threshold; when Apple did so for the first time back in 2020, it marked a record.
Overview of Apple valuation in 2024:
Brand value: About $1 trillion.
Position: Most valued brand in the world.
Growth: This would be 15% higher than last year.